Essays about: "Marketing cultures"

Showing result 11 - 15 of 55 essays containing the words Marketing cultures.

  1. 11. Differences in the Perception of Brand Personality

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Liam Karlsson; Emmanuel Ero; [2018]
    Keywords : ;

    Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE

  3. 12. Controlling, exploiting and claiming diversity - Analyzing the role of multiculturalism in Rosengård's development

    University essay from Lunds universitet/Sociologi

    Author : Mostafa Fadhl; [2018]
    Keywords : Urban planning; place marketing; multiculturalism; Rosengård; Culture Casbah; Social Sciences;

    Abstract : Postindustrial Malmö relies heavily on stories and images as engines for economic growth. Cities use place marketing strategies to attract capital, investments and affluent residents. READ MORE

  4. 13. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
    Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

    Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

  5. 14. The Impact of Culture on Perceived Employer Attractiveness

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Magnus Landqvist; [2018]
    Keywords : Employer attractiveness; Employer branding; Culture; Cultural differences; Sweden; Germany;

    Abstract : As the years go on the struggle to attract the most talented people has gotten increasingly fierce for organisations all over the world. In order to help them win this struggle organisations have developed a tool. This tool is employer branding, which is when an organisation implements marketing strategies to human resource activities. READ MORE

  6. 15. Effects of cultural differences on non-european entrepreneurs while establishing a start-up company in sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Munira Hossain; [2018]
    Keywords : ;

    Abstract : The aim of this thesis is to illustrate how cultural differences influence start-up companies established by young non-Europeans and how they overcome this. When immigrants want to start a business in a foreign country they have to overcome a number of challenges. READ MORE