Essays about: "Marketing design"
Showing result 6 - 10 of 594 essays containing the words Marketing design.
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6. Prototyping Tool for Large Scale Interactive Experiences
University essay from Lunds universitet/Institutionen för designvetenskaperAbstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE
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7. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE
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8. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE
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9. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE
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10. THE ROLE OF SOCIAL MEDIA FASHION INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE