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Found 4 essays matching the above criteria.

  1. 1. How do ethics in influencer marketing impact consumer behavior?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Killian Oursel; Maxia Befene Mbembo; [2021]
    Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

  3. 2. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry

    University essay from

    Author : SHU SU; YAN HUANG; [2016]
    Keywords : Marketing; Customized; Customization; Customer Satisfaction; SMEs; Service Quality; Order Process; Logistics; Staff Quality; Shipping industry;

    Abstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE

  4. 3. To enhance service performance by using Feedback and Compalint Management operation by involving customers :  A case study of container terminal and its customers

    University essay from Avdelningen för företagsekonomi

    Author : Waseem Uddin Choudhry; [2012]
    Keywords : ;

    Abstract : Purpose The analytical purpose of this thesis is to link theory on how customerinvolvement should strengthen customer relationships, with empirical data on howtheir involvement looks like. The empirical purpose is to explore the importance ofcustomer feedback and complaint management in overall customer involvementprocess. READ MORE

  5. 4. International Logistics : Realizing the coherence between efficient logistics strategy and international growth.

    University essay from Handelshögskolan BBS

    Author : Henrik Florby; Marcus Justad; [2009]
    Keywords : Volvo Construction Equipment; Middle East; Logistics strategy; Competitive advantage; Organisational capabilities;

    Abstract : The world economy is in a transition period never experienced before, One of the main realising factors, boosting economy growth, is the catch up of many emerging countries. The emerging countries impose new competitive dimensions to the global economy, forcing well established multinational corporations into new competitive situations, brining both opportunities and threats. READ MORE