Essays about: "Marketing strategies"

Showing result 21 - 25 of 840 essays containing the words Marketing strategies.

1. 21. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   University essay from

   Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

3. 22. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

   University essay from Umeå universitet/Institutionen för geografi

   Author : Kvist Brandon David; [2023]
   Keywords : cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

   Abstract : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. READ MORE

4. 23. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marko Bergman; [2023]
   Keywords : city branding; city marketing; Öresundsmetro; HH-tunnel;

   Abstract : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. READ MORE

5. 24. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

6. 25. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Josefine Sjöbom; [2023]
   Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

   Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE