Essays about: "Media Logic"

Showing result 21 - 25 of 96 essays containing the words Media Logic.

1. 21. #NewsOnTikTok : A content analysis of the use of text elements by legacy news media on TikTok

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Sorrel Franziska Salb; [2021]
   Keywords : TikTok; text; news; newspaper; television; legacy news media; social media logic; content analysis; mass media;

   Abstract : With many legacy news media brands struggling to maintain relevance and financial support, they are looking to social networks to connect with new audiences. The video sharing platform TikTok has experienced rapid growth in recent years and has a strong user base of Gen Z users which are a demographic which legacy news media are increasingly attempting to engage with. READ MORE

3. 22. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

4. 23. The Instagram News Logic : The Encoding and Decoding of News Credibility on Instagram in the COVID-19 Infodemic in Indonesia

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Dewa Ayu Dwi Damaiyanti Sastrawan; [2021]
   Keywords : Encoding Decoding; Journalistic Legitimacy; Social Media Logic; News Credibility; Media Trust; News Production; News Consumption; Platform Infomediation; Post- Truth Era; Narasi Newsroom.;

   Abstract : In the occurrence of the COVID-19 pandemic, a trend of Instagram as a news source emerged in the Reuters Institute Digital News Report 2020 (Reuters, 2020). Instagram’s visual factor has made accessing news more feasible and convenient through a curated feed. READ MORE

5. 24. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

6. 25. The Journalist-NGO Relationship: A Social Exchange Theory Perspective : Exploring motivations, contextual influences, and trust building processes shaping the journalist-NGO relationship in Sweden

   University essay from Södertörns högskola/Journalistik

   Author : Linda Åström; [2021]
   Keywords : advocacy; journalism; journalistic autonomy; nongovernmental organizations NGOs ; relationship building; social exchange theory;

   Abstract : This study explores the relationship between journalists and NGOs in news making from a social exchange theory perspective. Drawing on semi-structured reconstruction interviews with journalists from Swedish media and representatives from the communications departments of Swedish NGOs, it examines motivations, contextual influences, and trust building processes that shape the relationship. READ MORE