Essays about: "Media Strategy"

Showing result 6 - 10 of 528 essays containing the words Media Strategy.

  1. 6. Far-Right Politicians, Alternative media & Twitter. A explanatory study on far-right politicians use of alternative media

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Hugo Peterson; [2023-03-03]
    Keywords : ;

    Abstract : As alternative media and its dangers have become increasingly established in the last few years and got to the forefront of Swedish politics because of the planned murder of Sweden politician Annie Lööf, this study aims to look into if far-right politicians use alternative media in order to spread their message using the research question: Do politicians of the Swedish Democrats spread more alternative media on their social media accounts than politicians of the mainstream conservative Moderates? The result of this research question was a positive causality where Sweden democrats to a statistically significant degree do post more links to alternative media than moderates politicians meaning they most certainly do. The most interesting thing about this study may be that politicians with a higher position within the party, and thus should be most in the know with the potentially damaging aspects of alternative media, post the most. READ MORE

  2. 7. Russia as a mediator in international armed conflicts: the use of mediation and coercion as an instrument for Russian foreign policy

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Paraskevi Palivani; [2023]
    Keywords : Mediation; Coercion; Russian foreign policy; Realism; Near Abroad; Far Abroad; Case Study; Georgia-Abkhazia Nagorno-Karabakh; Syria; CAR;

    Abstract : Since the dissolution of the Soviet Union, mediation in armed conflicts have become a popular way of conflict resolution and a valuable tool for states to promote their interests.The paper argues that mediation has been instrumentalised by Russia and has been used as atool in expanding Russian foreign policy in the Russian Near and Far Abroad. READ MORE

  3. 8. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  4. 9. Analyzing Toxicity in YouTube Comments with the Help of Machine Learning

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Sasan Dehkhoda; Jasmyn Ali Gunica; [2023]
    Keywords : Toxic comments; YouTube; Machine Learning; Natural Language Processing;

    Abstract : Toxic comments are overall likely to make someone feel uncomfortable and leave a discussion and are therefore potentially problematic. Toxic comments occur online on various social media, and depending on the site, get detected manually or via machine learning algorithms (or both), and removed depending on the severity and other factors. READ MORE

  5. 10. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE