Essays about: "Monetary Promotion"
Showing result 6 - 8 of 8 essays containing the words Monetary Promotion.
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6. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE
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7. A location-based application : - From a consumer perspective
University essay from Ekonomihögskolan, ELNUAbstract : The rise of mobile phones as the number one leading personal communication device make mobile phones very attractive for marketers, as they are always on, always with the consumer and always connected. Smartphones has the ability to update their location (thus the location of the consumer) by themselves. READ MORE
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8. Promotion of Knowledge Sharing culture at local branch of a global Professional Services Firm: an Exploratory Case Study
University essay from Institutionen för datavetenskap, fysik och matematik, DFMAbstract : Professional Services Firms promote knowledge sharing cultures to maintain consistency in the internal flow of organizational knowledge. Building a knowledge sharing culture takes tough time. READ MORE