Essays about: "Multi-channel Strategy"

Showing result 11 - 15 of 15 essays containing the words Multi-channel Strategy.

  1. 11. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  3. 12. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  4. 13. The Fear of Cannibalization - A quantitative study of Polarn O. Pyret's Multi-channel Strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Hedlund; Christina Frick; [2011]
    Keywords : E-commerce; Multi-channel; Customer Satisfaction; Customer Loyalty;

    Abstract : The understanding of e-commerce has become tremendously important in today's increasingly competitive retail business. The competition on Internet is harsh and many companies have seen their multiple channels become victims of cannibalization. READ MORE

  5. 14. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE

  6. 15. Internet Banking in Greece : Development, Evaluation and Perspectives

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Andreas-Nikolaos Papandreou; [2006]
    Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE