Essays about: "Multi-channel Strategy"

Showing result 6 - 10 of 15 essays containing the words Multi-channel Strategy.

1. 6. Omni-Channel Retailing : Blurring the lines between online and offline

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Linda Staflund; Malin Kersmark; [2015]
   Keywords : omni-channel; retailing; integration; channel integration; retail; channel;

   Abstract : Background Omni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE

3. 7. Information based power – A balancing act between retail strategies and consumer movement patterns

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : My Lindersson; Malin Nilsson; [2015]
   Keywords : Multi-channel retailing; omni-channel retailing; consumer movement patterns; high involvement products; information; information-based power; Social Sciences; Business and Economics;

   Abstract : Problem background: The barrier between physical stores and online stores is blurred, which is paving the way for multi- and omni-channel retailing. Consumers of today are having a great access to information, due to their increased use of digital devices. READ MORE

4. 8. A Channel Approach to Fashion

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
   Keywords : Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

   Abstract : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. READ MORE

5. 9. Multi-channel Sales Distribution- Should Online Retailers Expand Offline?

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : REBECCA SJÖLANDER; LENA LANGEGGER; [2013]
   Keywords : Multi-channel strategy; Online expanding offline; distant selling sales distribution;

   Abstract : The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. READ MORE

6. 10. Distribution channel strategy design : Application and implementation in healthcare

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Anders Ravn; [2012]
   Keywords : Distribution channel strategy; distribution channel integration; communication; customer management; information and communications technology; healthcare;

   Abstract : Healthcare is a very important and intimate service virtually all people use at least at some occasion in a lifetime. It is also highly complex and variable with heterogeneous patients requiring individualised attention in order to be effectively treated. READ MORE