Essays about: "Multichannel"

Showing result 26 - 30 of 59 essays containing the word Multichannel.

  1. 26. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

    University essay from

    Author : Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
    Keywords : Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

    Abstract : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. READ MORE

  3. 27. Speed of e-commerce internationalisation: impacting factors within the fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sebastian Ejdhall; William Fellbom; [2017-08-29]
    Keywords : Speed of Internationalization; Internationalization Process Theory; Conceptual framework of internationalization; E-commerce; Network Theory; Fashion Industry;

    Abstract : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. READ MORE

  4. 28. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

  5. 29. Multichannel Segmentation vs. Demographic Segmentation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Markus Büger; Rebecca Hylkén Olsson; [2017]
    Keywords : Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

    Abstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE

  6. 30. Measurement Strategies for Geoelectrical Tomography: Specialized Techniques for Multichannel Instruments

    University essay from Lunds universitet/Matematik LTH

    Author : David Belfrage; [2017]
    Keywords : Electrical resistivity tomography; tomography; optimization; Mathematics and Statistics;

    Abstract : How to select which measurements to make during a geoelectrical resistivity survey has been an active field of research for decades. Despite this techniques for optimizing the measurement sequences so as to take full advantage of the multichannel capabilities of modern state of the art equipment are scarce. READ MORE