Essays about: "Music consumption"

Showing result 11 - 15 of 61 essays containing the words Music consumption.

  1. 11. Play it cool - Understanding Consumer Identity Performances through Musical Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
    Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

    Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE

  3. 12. Individual genre: how recommendations narrow the scene for music discovery practices

    University essay from Göteborgs universitet/Graduate School

    Author : Ewelina Dereman; Ebba Varnauskas Mårtensson; [2021-07-01]
    Keywords : User studies; Practice theory; Recommendations; Music streaming; Consumption;

    Abstract : There are a growing number of platform business models that offer digital infrastructures that connect various stakeholders, where data, and therefore user engagement, plays a pivotal role in sustaining and evolving the platform network. Recommendations sort out any information deemed irrelevant to the individual platform user, and thereby guide users through any information overflow. READ MORE

  4. 13. Birds of a feather flock together : a case study of Chinese Guangchangwu dama in a super-diverse city

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Miaoer Chen; [2021]
    Keywords : Chinese Square dance; Guangchangwu Dama; sense of belonging; friendship; Conviviality; conviviality microspaces; Diversity; super diverse; music participation; empowerment; social media; senior adults; older women; Social Sciences;

    Abstract : The purpose of this paper is to critically examine how older women interact, perform to their heart's content, learn music, and communicate across cultures around square dancing in a Chinese context. The paper explores how retired Chinese grandmothers use square dancing to build social interactions, find friendships and integrate into diverse group life. READ MORE

  5. 14. C2C relationships and the co-creation of value : A mixed method study of the streaming industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Patrik Schwartz; Axel Tidelius; [2021]
    Keywords : Streaming; C2C; co-creation; service logic; digital interaction; OBC; mixed-method;

    Abstract : Music- and video consumption has rapidly changed during the last years and a growing number of consumers use different streaming services which allow for greater interaction with other users than was previously possible. Meanwhile a growing focus within the scientific world has been placed on consumers’ ability to co-create value with other users. READ MORE

  6. 15. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Simian Yang; Zakariae Fouzbi; [2021]
    Keywords : Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

    Abstract : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. READ MORE