Essays about: "NFT"

Showing result 11 - 15 of 28 essays containing the word NFT.

  1. 11. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  3. 12. Potential Advantages and Disadvantages of NFT-Applied Digital Art

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Erik Lidén; [2022]
    Keywords : Non-fungible tokens; NFT; Digital Art; Practice Theory; Blockchain;

    Abstract : Fraudulent behaviour within the art sector has been around since the Roman empire. The difficulty of proving provenance and authenticity has led to various art scandals around the world. The use of NFTs with their underlying blockchain technology has been described as a solution to these problems when applied to artworks. READ MORE

  4. 13. Predicting NFT Marketplace Growth Using Frequency of Tweets Regarding Safety Concerns

    University essay from KTH/Datavetenskap

    Author : August Tengland; Michael Ask; [2022]
    Keywords : ;

    Abstract : NFTs, short for Non-Fungible Tokens, are one of the most talked about and controversial technologies to emerge from the crypto landscape. The digital assets, which derive the capabilities of other cryptocurrencies, have paved a new way for artists, musicians and other creators to monetize their works. READ MORE

  5. 14. Call for Diversity in Web 3.0 : Case Study of NFT Art Projects World of Women (WoW) and Women Rise

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Berna Syuleymanoglu; [2022]
    Keywords : NFTs; Web 3.0; blockchain; women; gender; representation; voice; art; social change;

    Abstract : Non-fungible tokens (NFTs) are digital assets that exist in the blockchain with a unique signature that has been gaining significant attention starting from the early 2021. While NFTs can be anything stored digitally from text to music, since these digital tokens enable artists to democratize their works, there has been a particular rise in using them to promote digital art which has long been undervalued. READ MORE

  6. 15. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
    Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE