Essays about: "New Media are crucial"

Showing result 21 - 25 of 63 essays containing the words New Media are crucial.

1. 21. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

   University essay from SLU/Dept. of Plant Breeding (from 130101)

   Author : Lotten Lundgren; [2020]
   Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

   Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

3. 22. Motivating Role of Digital Technology in Pet Sharing : through the Activity Theory Lens

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : QIN TAN; [2020]
   Keywords : sharing economy; digital platform; peer-to-peer; motivations; activity theory;

   Abstract : The sharing economy refers to the activities facilitated through the digital platform that enable people to obtain, give, or share access to digital or physical resources and services. Although the sharing economy practice in the real-world is thriving and pervasive, there is a lack of scholarly work. READ MORE

4. 23. Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fanny Nilsson; Felicia Schützler; Jennifer Sturedahl; [2019]
   Keywords : Business Development; Digital Innovation; Dynamic Capability; Facebook; Inertia; Marketing Inertia; Marketing Strategy; Organizational Inertia; Social Media;

   Abstract : Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. READ MORE

5. 24. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andrada Miia; Kaili Dong; [2019]
   Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

   Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

6. 25. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Pettersson; Josefin Andersson; [2018]
   Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

   Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE