Essays about: "Pär Strandberg"

Found 2 essays containing the words Pär Strandberg.

1. 1. It is not you; it is your social media behavior : An explorative research of what influences consumers’ perceptions of a brand within a social media context

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Maya Strinnhed; Lina Hiltunen; [2017]
   Keywords : Social media; Content Generation; Trust; Interactions; Influencers; Buzz; Word-of-mouth; Reputation;

   Abstract : Bachelor Thesis in Enterprising and Business Development, School of Business and Economics – Linnaeus University, 2EB01E, Spring Semester 2017.  Authors: Lina Hiltunen and Maya Strinnhed Tutor: Pär Strandberg Examiner: Frederic Bill Title: It is not you; it is your social media behavior - An explorative research of what influences consumers’ perceptions of a brand within a social media context Background: With the emergence of social media the communication landscape has changed and consumers tend to rely on online social information in a larger extent. READ MORE

3. 2. Managing user generated content in marketing campaigns : A qualitative research of key features for managing marketing campaigns based on user generated content

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Adam Svensson; Pär Strandberg; [2014]
   Keywords : ;

   Abstract : The modern media landscape presents an increasingly complex and dynamic assembly of traditional and interactive media proposing many new communicative opportunities for marketers. Contemporary marketing is implied to emphasize a paradigmatic shift from a company centric view into consumer centric view. READ MORE