Essays about: "PR agencies"

Showing result 1 - 5 of 9 essays containing the words PR agencies.

  1. 1. Defining Success: The PR Measurement Maze

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Thorell; Clara Bergström; [2023]
    Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

  3. 2. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  4. 3. The State of the Art in PR Evaluation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hanna Stensson; [2017]
    Keywords : Public relations; Evaluation; Value; Agency settings; Consulting; Professionalisation; Practitioner perspective; Sweden; Social Sciences;

    Abstract : As the boundaries between different communication disciplines blur, PR experts are forced to operate in increasingly competitive business environments. They are pressured to prove the usefulness of their activities in measurable terms. READ MORE

  5. 4. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daniela Weltz; [2016]
    Keywords : blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Abstract : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. READ MORE

  6. 5. Managing Change in the Public Relations Industry: The Impact and Potential of Big Data.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jack Docherty; Hugh Corbett; [2016]
    Keywords : Business and Economics;

    Abstract : Big Data is a disruptive technology that is reshaping the way we do business. By gaining more personalised insights into public interests; businesses are able to remodel their practices to become more efficient and offer a more personalised service generating additional value for the customer. READ MORE