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Showing result 1 - 5 of 24 essays matching the above criteria.

1. 1. Implementation of a WMS through a value co-creation lens : A Qualitative Study Of Valueco-Creation From A Company Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Karen Mendoza Albornoz; Emerald Baldove Orsander; Isabelle Thoong; [2023]
   Keywords : Warehouse Management System WMS ; Value co-creation; resource integration; customer; supply chain; SCM; implementation; challenges; actors; information management; supply chain management;

   Abstract : Background: Today most companies strive to offer logistics services in a highly competitive market. In the ecommerce sector a WMS is a crucial element since these systems can handle different amounts of volumes. Implementing such a system can contribute positively to the value creation. READ MORE

3. 2. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alex Kaspo; [2023]
   Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

   Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

4. 3. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Bianca Johansson; Helena Zhang; [2022]
   Keywords : Customer returns; Product returns; Return policy leniency; Free return policy; Return intentions;

   Abstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE

5. 4. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

6. 5. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
   Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

   Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE