Essays about: "Personlig Data"

Showing result 21 - 25 of 126 essays containing the words Personlig Data.

  1. 21. “What is collected, how much, and what is it used for?” : A comparative qualitative interview study of different media generations' perceptions and attitudes towards data surveillance on digital media platforms.

    University essay from Karlstads universitet

    Author : Nelly Norberg; Petrovic Maja; [2022]
    Keywords : Data Surveillance; Privacy Concerns; Targeted Advertising; Attitudes; Digital Natives; Digital Immigrants; Mistrust; Awareness; Knowledge; Focus group interviews; Dataövervakning; Integritetsfrågor; Riktad reklam; Attityder; Digital natives; Digital immigrants; Misstro; Medvetenhet; Kunskap; Fokusgruppsintervjuer;

    Abstract : As digitalization and technology has quickly advanced over the recent years, marketers are becoming increasingly reliant on collecting user data, and targeted advertising has therefore come to be viewed as a form of data surveillance. Due to marketers' ability to analyze online behavior and target consumers with personalized advertising, users are becoming more concerned about their online privacy. READ MORE

  3. 22. Carbon Footprints & Consumer Purchasing Decisions Online : A Case Study at Klarna Bank AB

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Axel Bobert; Alpha Fofana; [2022]
    Keywords : Sustainable Consumption; Carbon Footprint; Human Computer Interaction HCI ; Ecofeedback Technology; Information Visualization; Prototyping; Usability Testing; Hållbar Konsumtion; Koldioxidavtryck; Människa-datorinteraktion MDI ; Ekoåterkopplingsteknik; Informationsvisualisering; Prototypande; Användbarhetstestande;

    Abstract : Sustainable consumption is used to describe consumer behaviors which aim to reduce environmental impact. One way of measuring sustainable consumption is by tracking products’ carbon footprint. READ MORE

  4. 23. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  5. 24. IoT Security Assessment of a Home Security Camera

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Nina Hjärne; Ida Kols; [2021]
    Keywords : security camera; cyber security; ethical hacking; vulnerabilities; threats; penetration testing; IoT; privacy;

    Abstract : The amount of IoT devices in society is increasing.With this increase there is an inherently higher risk of hackersexploiting the vulnerabilities of such a device, accessing sensitivepersonal information. The objective of this project was to assessthe security level of a home security camera through findingvulnerabilities and exploiting them. READ MORE

  6. 25. Tabloidization in Swedish news media? The ongoing pandemic in focus : A quantitative content analysis of how Swedish news media communicates about the COVID-19 vaccine

    University essay from Karlstads universitet

    Author : Annie Brandelid; Evelina Eklund; [2021]
    Keywords : Tabloidization; news media; COVID-19 vaccine; hard and soft news.; Tabloidisering; nyhetsmedia; COVID-19-vaccin; hårda och mjuka nyheter.;

    Abstract : In times of crises such as pandemics, wars or natural disasters, the responsibility of the news media increases. Previous research has shown that people in crisis tend to seek information in traditional media and find it the most reliable source. READ MORE