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Found 3 essays matching the above criteria.

  1. 1. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Sarah Keppler; [2023]
    Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

  3. 2. Premium Private Label Market Growthon the expense of National Brands : A study on the Swedish premium private label market shares and its characteristics.

    University essay from Högskolan i Jönköping/IHH, Nationalekonomi

    Author : Jakob Ohlson; [2019]
    Keywords : Premium Private Label; National Brand; Retail Market Share; Sweden; Organic Market Share;

    Abstract : The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. READ MORE

  4. 3. Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Nordberg; [2014-12-05]
    Keywords : Private labels; willingness to pay; FMCG;

    Abstract : Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’ margins. A recent trend is the introduction of several tiers of private labels, and especially the premium private label segment. The recent academic focus has been on measuring quality and price aspects of private labels. READ MORE