Essays about: "Product-Oriented"

Showing result 21 - 25 of 30 essays containing the word Product-Oriented.

1. 21. Developing Common Questions about Integrated Product Service Engineering (IPSE), Ecodesign and Engineering Education

   University essay from Linköpings universitet/Industriell Produktion; Linköpings universitet/Tekniska fakulteten; Linköpings universitet/Filosofiska fakulteten

   Author : Uday Ahmed; Priscilla Ayo; [2015]
   Keywords : Integrated Product Service Engineering IPSE ; Ecodesign; sustainability; Engineering Education and Design for Environment;

   Abstract : In the recent years, more and more manufacturing firms recognize the benefit of providing products together with related services with an aim to gain higher profits as compared to supplying products without additional services. On the other hand, the competition in the global markets has been increased dramatically through increased sales of services in order to gain additional value for their products. READ MORE

3. 22. Market-Oriented Innovation in the Swedish Packaged Food Industry - Going Beyond Line Extensions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Martyna Studniarska; [2015]
   Keywords : Innovation processes; Food industry; Consumer involvement; Market orientation; Private label;

   Abstract : The competitive environment in the Swedish packaged food industry, in combination with changes in consumer lifestyles and consumers' changing demands, are placing new emphasis on packaged food innovation strategies. The purpose of this thesis is to investigate novel innovation approaches of two large Swedish brands in packaged food, in light of the ongoing market changes that are re-shaping the innovation landscape in the packaged food industry. READ MORE

4. 23. Means-end value assessment

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska högskolan

   Author : Jonatan Westergren; Jonathan Hilborn; [2014]
   Keywords : ;

   Abstract : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. READ MORE

5. 24. Business Model Innovation in Services

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yuliya Mazhyrina; Adela Negru; [2013]
   Keywords : Service innovation; business models; business models innovation; innovation in service business;

   Abstract : Services constitute three quarters of all economic activities worldwide. The growing importance of the service industry cannot be neglected and it is obvious that services can offer colossal opportunities on the way of creating and capturing economic value. READ MORE

6. 25. Branding through mobile applications : - A case study of Swedish campaign applications

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Henrik Vikström; Caroline Zheng; [2013]
   Keywords : Mobile applications; Innovative marketing and branding; Brand awareness; Brand identity; Brand relationship; Mobile strategy;

   Abstract : We are a few years into a paradigm shift where mobile Internet usage around the world is increasing fast. Smartphones have in Sweden become the device a substantial proportion of the population have, and companies have seen them as a new way to communicate with consumers. READ MORE