Essays about: "Product-Oriented"

Showing result 11 - 15 of 30 essays containing the word Product-Oriented.

  1. 11. Customer Value Propositions in Product- Service Systems: Are the Existing Value Elements Applicable? A Quantitative Study Testing Customer Value Elements in Product- oriented Manufacturing Product-Service Systems

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Britta Caje; Sari Silvia Saviranta; [2020]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 12. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Fanny Evensson; Erika Jansson; [2020]
    Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

    Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE

  4. 13. Acquisitions and Innovation : -from the acquired company point of view

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maria Linnér; [2019]
    Keywords : Acquisition; Innovation;

    Abstract : There are many studies of how acquisitions of small technology startups and firms affect innovation growth and performance, but less is put on how acquisitions affect the innovative behavior of the acquired firms. This thesis explains changes in the innovative behavior of acquired technology-based small firms from an innovation governance perspective. READ MORE

  5. 14. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  6. 15. A product-oriented Product Service System for tracing materials on autonomous construction sites : A product development for today’s and future construction sites

    University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Author : Louise Karlsson; [2018]
    Keywords : Product Service System; Autonomous construction site; Machine; Sustainable product development; Autonomous vehicle; Produkttjänstesystem; Autonoma byggarbetsplatser; Maskiner; Hållbar produktutveckling; Autonoma fordon;

    Abstract : The global population is growing, and more people than before are moving to cities. This creates a need for increased building efficiency and possibility to work in remote environments. On today’s construction sites, there is a need to able to organize the site in a better way. READ MORE