Essays about: "Richard Backteman"

Found 2 essays containing the words Richard Backteman.

1. 1. Inter-firm collaboration for innovations : Evidence from the Swedish telecommunications sector

   University essay from IHH, Företagsekonomi

   Author : Richard Backteman; Samia Habbari; [2012]
   Keywords : Inter-firm collaboration; Management of Innovations; Technological innovations; Sectoral patterns; Relational embeddedness; Telecommunications;

   Abstract : Innovative companies in technologically advanced environments have to deal with the consequences of choosing between a resource based strategy and possibly missing out on the benefits of cooperative knowledge, or collaborating with their network of suppliers, customers and even competitors and risk diluting their competitive advantage. This thesis is concerned with the cooperative aspect within intricate networks of technologically innovative firms. READ MORE

3. 2. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
   Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

   Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE