Essays about: "Sara Furberg"

Found 1 essay containing the words Sara Furberg.

  1. 1. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Furberg; [2016]
    Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

    Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE