Essays about: "Second-Hand Retail"

Showing result 6 - 10 of 16 essays containing the words Second-Hand Retail.

  1. 6. The Customer Experience in the Product After-Use Phase : A case study of the IKEA second-hand store

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Viviana Garcia; [2021]
    Keywords : Circular Economy; Circular Business Model; Customer Experience; After-Use Activities; Reverse logistics;

    Abstract : As customers become more and more aware of the threats and limits of the current economic system, joined with the pressure of environmental policies, companies are pressured to rethink their offerings, processes, and business models in order to accelerate the transition to a circular economy. This transition requires significant changes in habits and behaviors, but simultaneously it offers opportunities for innovation. READ MORE

  3. 7. /ˈfluːɪd/ Design : Towards an inclusive fashion retail

    University essay from Konstfack/Industridesign

    Author : Thomas Balestan; [2020]
    Keywords : fluid; gender; queer; fashion; retail; inclusive;

    Abstract : /ˈfluːɪd/ is a project that explores the retail part of the fashion world. By creating an inclusive shopping experience, this project aims to escape the binary world of clothing stores. Working with second-hand pieces, the goal is not to create new garments, but to give everyone access to the full spectrum of clothes. READ MORE

  4. 8. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Nordberg; Carl Wigow; [2020]
    Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

    Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

  5. 9. What the heck? Who the hell am I? Multiple logics and organizational members’ identity in social enterprises: A case in the retail ind

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gerardo Enrique Arroyo Andonaire; Katrin Dobraj; [2020]
    Keywords : Institutional logic; hybrid organization; social enterprise; utilitarian identity; normative identity; Business and Economics;

    Abstract : Social enterprises are hybrid organizations with two institutional logics, one focusing on social goals and the other one focusing on economic profitability. Both logics set the attributes for an organization. These attributes are, for instance, goals, values, or beliefs. READ MORE

  6. 10. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Keywords : Re-branding; secondhand; communications; marketing; trends;

    Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE