Essays about: "Sensory Marketing"

Showing result 31 - 35 of 56 essays containing the words Sensory Marketing.

1. 31. Exercising power through CSR communication on Facebook : Insights from the oil industry

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Elyse van Zandvoort; [2016]
   Keywords : Corporate Social Responsibility; communication; social media; discourse; power; oil industry;

   Abstract : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. READ MORE

3. 32. Enticing consumers to enter fashion stores : a sensory marketing perspective

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Jeton Abazi; Armin Sohani; [2016]
   Keywords : Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

   Abstract : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. READ MORE

4. 33. Sensory Marketing - Does music influence customers? : Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joakim Hedström; David Högqvist; Christian Piri; [2015]
   Keywords : Sensory marketing; service environment; business development; customer behaviour;

   Abstract : Title: Sensory Marketing - Does music influence customers? Effects of music on customer behaviour, emotion and perceived atmosphere towards a specific product category Background A new area of research within the field of marketing have grown since the 2010’s. This type of marketing is called Sensory Marketing and it can be used to trigger subconscious emotions within consumers by using the human senses: sight, hearing, smell, feeling and taste. READ MORE

5. 34. Sustainable retailing - In-store display of ecological products

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Bardeman; Emelie Winroth; [2015]
   Keywords : In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

   Abstract : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. READ MORE

6. 35. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
   Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

   Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE