Essays about: "Sensory Marketing"

Showing result 26 - 30 of 56 essays containing the words Sensory Marketing.

  1. 26. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Luz Dickson; Sakhawat Hossain; [2017]
    Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE

  3. 27. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Evangelia Mitsou; [2017]
    Keywords : oat based drink; nordic berries; probiotic; synbiotic; Prevotella copri; nutritional analyses; carbohydrates; protein; fat; fibres; viscocity; beta glucans; β-glucans; shelf life; microbial analysis; sensory analysis; innovation; product development; food engineering; livsmedelsteknik; Technology and Engineering;

    Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE

  4. 28. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mario Oreski; Adrian Dilaveri; [2017]
    Keywords : Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

    Abstract : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. READ MORE

  5. 29. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Nyberg; Mathias Soini; [2017]
    Keywords : Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Abstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE

  6. 30. Retail In-store Design and Sensory Cues

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jingjing Wu; Yuyu Wang; [2017]
    Keywords : ;

    Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE