Essays about: "Social identity theory"

Showing result 11 - 15 of 536 essays containing the words Social identity theory.

1. 11. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

3. 12. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

4. 13. Individual to rioter: A theoretical analysis of collective behaviour

   University essay from Lunds universitet/Sociologi

   Author : Olivia Söderberg; [2023]
   Keywords : Capitol riots; emergent norm theory; social identity theory; riots; violence; milling; baiting; political violence.; Social Sciences;

   Abstract : This study analyses the factors that contributed to the collective behaviour of the mob at the January 6th Capitol riot and which factors were most influential. Previous studies have primarily relied on motive and justification in explaining prevention means and in part the actions of crowds during riots. READ MORE

5. 14. Unraveling EU’s Strategic Autonomy - Analysing the EU’s Path to Independence amidst Global Interconnections

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Lejla Hondo; [2023]
   Keywords : EU; strategic autonomy; global governance; multilateralism; geopolitical challenges; policy; global trends; Business and Economics;

   Abstract : This thesis investigates the EU’s strategic autonomy which refers to the EU’s strive for increased independence without having to rely on other countries in important policy areas. EU strategic autonomy was introduced in 2013 and has become a higher priority due to recent geopolitical changes. READ MORE

6. 15. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE