Essays about: "Social media users"

Showing result 21 - 25 of 554 essays containing the words Social media users.

1. 21. Perceiving Umeå : Instagram's Lens on Neighborhoods in the City

   University essay from Umeå universitet/Institutionen för geografi

   Author : Rick Fuhler; [2023]
   Keywords : thesis; neighborhood representation; neighborhood; Instagram; topic modelling; sentiment analysis; spatial planning; human geography;

   Abstract : This master thesis in human geography explores how neighborhoods are represented and perceived on the popular social media platform Instagram. By analyzing user-generated content, both visually and textually, this study aims to uncover the predominant themes, characteristics, and subjective perspectives associated with neighborhood representation on Instagram. READ MORE

3. 22. Conspiracy theories in cyberspace

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Damir Zizic; [2023]
   Keywords : Conspiracy theories; QAnon; disinformation; social media; cyber warfare;

   Abstract : The introduction of social media platforms influenced the social dynamics by changing the way individuals are exposed to information. The straightforwardness of social media communication resulted in an overwhelming amount of information for users, and the variety of sources of the information is limiting users’ ability to assess what information is genuine and what is disinformation. READ MORE

4. 23. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Malin Uhlander; [2023]
   Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

   Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

5. 24. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

6. 25. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE