Essays about: "Social media users"

Showing result 6 - 10 of 554 essays containing the words Social media users.

1. 6. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

   University essay from Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

   Author : Viviana Levet; [2023]
   Keywords : hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

   Abstract : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. READ MORE

3. 7. Handling Cancel Culture online

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Berntson; Johanna Johnsson Belving; [2023]
   Keywords : Cancel culture; kriskommunikation; sociala medier; crisis communication; social media; Social Sciences;

   Abstract : Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. READ MORE

4. 8. Why do people use public Wi-Fi? : An investigation of risk-taking behaviour and factors lead to decisions

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Mohamad Abdulkader; [2023]
   Keywords : Public Wi-Fi; hotspots; wireless networks; privacy; security; awareness; attitude; knowledge; risks; factor;

   Abstract : The usage of public Wi-Fi and hotspots has witnessed a substantial increase in recent times, providing convenient connectivity in various public areas. Public wireless networks are now widely accessible, especially in smart cities. However, utilising public Wi-Fi exposes individuals to potential threats to their privacy and security. READ MORE

5. 9. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Andrea Enrici; Sean Boyle; [2023]
   Keywords : newsletter; news; digital journalism; uses and gratification theory;

   Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

6. 10. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Smedmark; Karin Forslund; [2023]
   Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE