Essays about: "Sole proprietor"
Found 1 essay containing the words Sole proprietor.
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1. For Better or for Worse? - A qualitative study of the connection between a sole proprietor and its respective brand.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The emergence of influencers establishing their own brand has become a common phenomenon today as a result of the benefits that brands can leverage through influencer credibility. This study aims to investigate the connection between the sole proprietor and its respective brand during the time of a scandal caused by one of the parties. READ MORE
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