Essays about: "Sports advertising"

Showing result 6 - 10 of 17 essays containing the words Sports advertising.

  1. 6. "This team wins, everyone wins" A critical analysis of femvertising techniques and mediated discourses in Nike advertisements featuring the US Women’s National Soccer Team during World Cup year 2019

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hanna Terry; [2019]
    Keywords : Gender roles; Media; Feminism; Post-feminism; Femvertising; Discourse; Soccer; Nike;

    Abstract : Nike has long been considered in the sports and advertising world as being a “champion” for women’s empowerment. Since their shift towards female-centred marketing for their sub-brand in 1987, Nike has been at the forefront of women-specific sports products and advertising, and has received many accolades for their female-centred advertising messages (Flynn, 2015). READ MORE

  3. 7. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE

  4. 8. Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Ekaterina Samoylina; [2015]
    Keywords : Zlatan Ibrahimovic; personal sport branding; nation branding; nation brand of Sweden; personal brand online; cultural branding; digital age; social media;

    Abstract : The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. READ MORE

  5. 9. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

  6. 10. "LED There Be Light" - A Quantitative Study of LED Perimeter Advertising Recall

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Towe Ahrnbom; Lisa Parfelt; [2013]
    Keywords : LED technology; Perimeter advertising; Football; Recall; Dual-task situation;

    Abstract : The market for sponsorship and sports marketing is growing steadily. At the same time new technology and new display solutions in perimeter advertising have increased the price and opportunities of exposure. READ MORE