Essays about: "Strategic Action Fields"
Showing result 6 - 10 of 11 essays containing the words Strategic Action Fields.
-
6. Corporate Brand Recovery in the After Wake of a Crisis
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Aim: The overall aim of this study is to define post-crisis recovery as well as gain a deeper understanding of the strategies that corporate brands use in order to recover from a crisis. Theoretical Perspective: The research takes a strategic brand management perspective in order to define recovery as well as how corporate brands recover from a crisis. READ MORE
-
7. For the Love of the Game : The role of social media and strategic communication in developing women’s softball in Europe
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. READ MORE
-
8. The role of researchers in deliberate social-ecological transformations: a structure-culture-agency approach
University essay from Stockholms universitet/Stockholm Resilience CentreAbstract : Awareness of profound ecological, economical and social crises interacting globally at various scales has brought up the notion of the necessity of a fundamental change, which has driven studies on sustainable change in diverse fields of knowledge. Resilience scholars have approached the issue through a systemic lens that integrates social and ecological phenomena, but scientists from the social “wing” have pointed out the need of adopting a structure agency approach. READ MORE
-
9. Solar power means female power? : how the introduction of electricity supports gender needs in rural Bangladesh
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Access to energy is gendered. A lack of household energy affects women in developing countries more severely than it affects men with women spending more time in the house. READ MORE
-
10. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. READ MORE
