Essays about: "Strategic Market Orientation"

Showing result 1 - 5 of 46 essays containing the words Strategic Market Orientation.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 2. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  4. 3. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : JOMAH ABOU SAIF; [2023]
    Keywords : Entrepreneurial orientation; market orientation; strategic flexibility; environmental hostility; organizational performance; SMEs.;

    Abstract : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. READ MORE

  5. 4. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mohsin Raza; Jesper Svensson; [2022]
    Keywords : Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

    Abstract : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. READ MORE

  6. 5. Strategic Orientations and Brand Portfolio Management – A FMCG Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Julia Herma Cornée Dorothée Bosveld; Linnéa Nordmark; [2022]
    Keywords : Strategic Orientation; Brand Orientation; Market Orientation; Brand Portfolio Management; Strategic Brand Management; FMCG; B2C; Business and Economics;

    Abstract : .... READ MORE