Essays about: "TV Value Chain"

Showing result 6 - 8 of 8 essays containing the words TV Value Chain.

  1. 6. Business Models for Mobile Media Services : A case study in China mainland market

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Jin Huang; [2012]
    Keywords : Mobile Video; Mobile Music; Business Models; Value Chain; Telia-Spotify Case; China; Revenue Model; Operator Strategies; 3G Mobile Video License.;

    Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE

  3. 7. Exploring competition in hypercomplex business landscapes ? An in-depth case study of mobile TV/Video at Sony Ericsson Mobile Communication

    University essay from Lunds universitet/Förpackningslogistik

    Author : Jonas Stålenhag; Martin Modig; [2006]
    Keywords : strategy; technology; mobile tv; sony ericsson; competition; value chain; business model; hypercomplex; positioning; Technological sciences; Teknik; Production technology; Produktionsteknik; Technology and Engineering;

    Abstract : What is essential for Sony Ericsson to consider when introducing the mobile TV/Video service? Given a technological development, such as mobile TV/Video, how does it affect a company's strategic possibilities and value chain positioning?.... READ MORE

  4. 8. managing the miTV Offering

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ida Pettersson; Madeleine Rydholm; [2004]
    Keywords : N-Gens; mobile TV; miTV; focus group; technology innovation adoption; value net; offering; Sony Ericsson mobile Communication; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : There are three main purposes with this thesis: The first purpose is to find the opinions of the next generation users about mobile TV as an integrated function in mobile phones and the requirement for mobile TV to be appealing to the consumer. The second purpose is to find out what the value chain of mobile TV may look like and if there are incentives for all players required. READ MORE