Essays about: "Thai culture"

Showing result 6 - 10 of 30 essays containing the words Thai culture.

1. 6. How does culture affect leadership : Case study Thailand

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Federico Vailati; [2014]
   Keywords : Culture; Leadership; Thailand; Asia; Thai habits; Thai culture; Thai leadership.;

   Abstract : The culture is a key factor that profoundly changes our perception of the world. The cultural influences on the leadership aspects need to be taken into particular account in order to achieve an effective leadership. READ MORE

3. 7. A DiscourseAnalysis of Leadership in Non-Profit Cross-Cultural Organizations in Chiang Mai, Thailand : A Minor Field Study

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Charlotte Arenander; [2014]
   Keywords : discourse analysis; discursive psychology; cross - cultural organizations; non - profit organizations; T hailand; leadership;

   Abstract : This study is a discourse analysis of leadership among Thai staffworking in non-profit cross-cultural organizations in Chiang Mai, Thailand. The purpose is to study the pervading leadership discourses, how these are affected by the fact that they are working in non-profit cross-cultural organizations, and how the staffexperiencesconflicting discourses in the organization. READ MORE

4. 8. Symbols of Sustainability : A cross-cultural study on consumers perceived symbolic benefits of energy efficient home appliances

   University essay from Företagsekonomiska institutionen

   Author : Henrik Boberg; Jiraya Chanchon; [2013]
   Keywords : KEY WORDS: Symbolic value; Emotional benefits; Self-expressiveness benefits; Social;

   Abstract : Sustainability is a growing trend and companies are increasingly engaging sustainability in their core business strategy. One example of how this is manifested is through the development of products that are  labelled as energy-efficient. READ MORE

5. 9. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

6. 10. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE