Essays about: "Thai culture"

Showing result 11 - 15 of 30 essays containing the words Thai culture.

  1. 11. The Interrelationship ofthe Market-Driving Approachand the Organizational Culture : A qualitative study of the market-driving companies

    University essay from Handelshögskolan vid Umeå universitet

    Author : Phansamon Gansuwan; Athipa Siribunluechai; [2011]
    Keywords : Market-orientation; Market-driving approach; Organizational culture; Transformational leadership; IKEA Thailand; Land and Houses;

    Abstract : Thee market-driving approach has been cited by several business academic scholars (Jaworski,Kohli, & Sahay, 2000; Carpenter, Glazer, & Nakamoto, 2000; Kumar, Scheer, & Kotler, 2000;Harris & Cai, 2002; Hills & Sarin, 2003; Carrillat, Jaramillo, & Locander, 2004; Schindehutte,Morris, & Kocak, 2008) as a significant approach of the market-oriented company that canprovide a sustainable competitive advantage. Moreover, the organizational cultures developed bythe transformational leadership behavioral style are likely to play an important role in themarket-driving approach (Carrillat et al. READ MORE

  3. 12. "You can´t become Harry Potter, but you can be like him." Minor Field Study : A study of how some teachers in Thailand reason about working with the development of an identity through fiction.

    University essay from Högskolan i Borås/Institutionen för Pedagogik

    Author : Amanda Orring; Michaela Pechac; Maja Willeborn; [2011]
    Keywords : fiction; identity; development;

    Abstract : BACKGROUND: In the background we describe research on fiction and identity. Wedescribe Thailand’s steering documents as well as Sweden’s steering documents. One section describes the Thai school and changes made in Thai education. The section about Thai identity describes Thai values and Thai culture. READ MORE

  4. 13. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
    Keywords : Cross culture; consumer behavior;

    Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

  5. 14. Consumer behavior towards private label brands:A study of Thai undergraduate students’ experience

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pongsatorn Munkunagorn; Kedyanee Tochanakarn; [2011]
    Keywords : Private label brands; Manufacturer brands; Collectivist culture; Perceived risk; Price; Quality; Store loyalty;

    Abstract : Date: May 30, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of  Thai undergraduate students' experience Method: Both quantitative and qualitative methods were used. Quantitative method was used to collect the primary data for this research. READ MORE

  6. 15. A study of the Korean Wave in order to be a lesson to Thailand for establishing a Thai Wave

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pavinee Potipan; Nantaphorn Worrawutteerakul; [2010]
    Keywords : Korean Wave; Culture; Hallyu; Entertainment.;

    Abstract : .... READ MORE