Essays about: "Theory of planned behaviour TPB"

Showing result 6 - 10 of 32 essays containing the words Theory of planned behaviour TPB.

1. 6. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

   University essay from Göteborgs universitet/Graduate School

   Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
   Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

   Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

3. 7. The role of online consumer reviews regarding restaurant visit in-tention - An analysis of different review related factors

   University essay from Göteborgs universitet/Graduate School

   Author : Fabian Rottmann; [2022-08-04]
   Keywords : online consumer reviews; restaurant industry; attitude towards behaviour; intention towards behaviour; Theory of Planned Behaviour; review valence; review volume; review variance; review timeliness;

   Abstract : As previous literature suggests, a large share of individuals uses online consumer reviews in their decision-making process. This has sparked the rise of several rating platforms where con-sumers can access information about restaurants in which they plan to dine in. READ MORE

4. 8. Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Evelina Choruzik; [2022]
   Keywords : COVID-19; Theory of Planned Behaviour; adoption of contact tracing apps; communication strategies; Social Sciences;

   Abstract : Since the beginning of the COVID-19 pandemic, contact tracing apps have been used as a means to curb the spread of the virus worldwide. If well adopted, these apps can aid in subduing the spread of the virus. However, the introduced contact tracing app needs to be accepted and adopted by the majority of the public in order for it to be beneficial. READ MORE

5. 9. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Xinwei Zhang; [2022]
   Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

   Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE

6. 10. The mediating impact of monetary incentives : A study on consumers’ willingness to recycle sWEEE

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emil Lindholm; [2022]
   Keywords : Recycling; E-waste; Deposit-refund system; Willingness; Theory of planned behaviour; monetary incentives;

   Abstract : E-waste is a growing problem across the world. With a higher living standard comes an increase in electronic product usage and subsequently discarding, which leads to negative environmental and human impact when discarded incorrectly. This improper discarding of E-waste is most prevalent in the small equipment category. READ MORE