Essays about: "Theory of planned behaviour TPB"

Showing result 11 - 15 of 32 essays containing the words Theory of planned behaviour TPB.

1. 11. Influencing consumer behavioural intentions: Reducing household water consumption

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Daria Granina; [2022]
   Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

   Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

3. 12. Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Melis Alver; Haris Kurtisi; [2021]
   Keywords : Covid; Pandemic; Consumer Behaviour; TPB model; Qualitative study;

   Abstract : From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic. ... READ MORE

4. 13. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anika Albrecht; Svenja Lena Mauch; [2021]
   Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE

5. 14. Lantbrukares inställning till tekniska hjälpmedel : användning av produktionsdata inhämtat med Internet of Things för beslutsfattanden och ekonomisk uppföljning

   University essay from SLU/Dept. of People and Society

   Author : Jacob Augustinsson; Gustav Gunnarsson; [2021]
   Keywords : Internet of Things; IoT; ekonomisk uppföljning; lönsamhet; beslutfattande; strategiskt ansvar; tekniska verktyg; lantbruksföretag; produktionsdata; Theory of planned behaviour; TPB;

   Abstract : Vår planet står under de kommande decennierna inför stora utmaningar. Befolkningsmängden ökar drastiskt och beräknas år 2050 uppgå till närmare 10 miljarder människor. Detta ställer stora krav på flera samhällsviktiga funktioner, däribland livsmedelsproduktionen. READ MORE

6. 15. Tone Deaf Marketing or Genuine Activism?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
   Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

   Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE