Essays about: "Theory of planned behaviour TPB"

Showing result 16 - 20 of 32 essays containing the words Theory of planned behaviour TPB.

1. 16. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Doreen Avi; Martin Kallur; [2021]
   Keywords : small and medium enterprises SMEs ; fashion industry; sustainability; drivers; barriers; theory of planned behaviour TPB ; pro-sustainability ethics;

   Abstract : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. READ MORE

3. 17. The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Emelie Lefevre; Marcus Nilsson; [2020]
   Keywords : Responsible consumers; online purchasing behaviour; fashion industry; consumers’ willingness; theory of planned behaviour; socially responsible consumers behaviour; consumer social responsibilities;

   Abstract : The purpose of this thesis is to investigate consumers’ willingness to act socially responsible in their online fashion purchasing behaviour. Three frameworks; Theory of Planned Behaviour (TPB), Socially Responsible Consumer Behaviour (SRCB) and Consumer Social Responsibility (CNSR), constitute a foundation and have been combined in a conceptual framework. READ MORE

4. 18. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Puteri Nur Najwa Megat Husni; Agathe Dugleux; [2020]
   Keywords : Consumer behaviour; Ethicality in consumption; Price promotion effects; Theory of Planned Behaviour; Structural Equation Model; Business and Economics;

   Abstract : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. READ MORE

5. 19. The loot box dilemma : A qualitative thesis of video game players interactions and mitigation of unethical aspects in loot boxes.

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Simon Bergstedt; Pontus Skoglund; [2020]
   Keywords : Microtransactions; Loot box; Gambling; design guidelines; behavior intentions.; Microtransaktioner; Loot box; Gambling; Design riktlinjer; Beteende avsikt.;

   Abstract : In-game purchase options are referred to as microtransactions and have become a common revenue for modern video games. Microtransactions refer to small payments made inside of video games to acquire game content. The phenomenon of microtransactions is often related to "loot boxes". READ MORE

6. 20. Unga lantbrukares attityder, normer och hinder inför förvärv av lantbruksfastigheter : en enkätundersökning baserad på Theory of Planned Behaviour

   University essay from SLU/Dept. of People and Society

   Author : Christian Esbjörnsson; Erik Bertilsson; [2020]
   Keywords : attityder; normer; hinder; enkätundersökning; generationsskifte; teorin om planerat beteende; Theory Of Planned Behaviour; TPB; lönsamhet; unga lantbrukare;

   Abstract : Sveriges lantbrukare blir äldre och färre. Medelåldern för dessa är 58 år och samtidigt har andelen lantbrukare under 35 års ålder sjunkit från 8 % till 4 %. Antalet sysselsatta i lantbruket år 2016 var 171 400 personer vilket är resultatet av en minskning med 1300 personer sen 2013. READ MORE