Essays about: "Theory of planned behaviour TPB"

Showing result 21 - 25 of 32 essays containing the words Theory of planned behaviour TPB.

  1. 21. The Beef About Meat: Understanding Meat Avoidance in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ami Rackham; Emma Perlelin; [2020]
    Keywords : Human supremacy; Intentions; Gender stereotypes; The social identity theory; The theory of planned behaviour;

    Abstract : Despite a constant sustainability debate and an extended product portfolio of meat substitutes, avoiding meat is not an obvious choice in Sweden. Therefore, a study aimed to investigate what drives the intention to avoid meat was conducted. READ MORE

  3. 22. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Nyremo; Anna Widerberg; [2020]
    Keywords : Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. READ MORE

  4. 23. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE

  5. 24. The dynamics of industrial influences and consumer behavioural intentions in early phase innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pehr Ekedahl; Sofie Bergdahl; [2019]
    Keywords : Theory of planned behaviour; early phase innovation; cellular agriculture; consumer attitude; industrial influences.; Business and Economics;

    Abstract : This paper aims to synthesise and build further on recent research of consumer behaviour, in order to explain how the industry affects consumer behavioural intentions towards early phase innovations. The rationale for this relies on the non-accessibility of early phase innovations and the implication that they cannot yet be experienced by consumers, which further means they cannot be objectively evaluated. READ MORE

  6. 25. Generation y’s intention to perform in-store recycling in the fast fashion industry: A combined TPB and NAM approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kristin Schröder; Saskia Pietralla; [2018]
    Keywords : Generation y; Fast fashion; Clothing disposal behaviour; Pro-environmental behaviour; In-store recycling;

    Abstract : Background: Due to accelerating environmental problems caused by fast fashion sustainable business solutions become increasingly important. Thus, the following thesis examines generation y’s intention to perform in-store recycling at fast fashion retailers and investigates the factors most influential on intention. READ MORE