Essays about: "Umeå universitet Handelshögskolan vid Umeå universitet."

Showing result 26 - 30 of 503 essays containing the words Umeå universitet Handelshögskolan vid Umeå universitet..

1. 26. City Marketing: How to promote a city? : The case of Umeå

   University essay from Handelshögskolan vid Umeå universitet

   Author : Amélie Balencourt; Antonio Curado Zafra; [2012]
   Keywords : Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

   Abstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE

3. 27. Umeå. Wants more. : A coordination perspective on how key stakeholders develop placebrand identity.

   University essay from Handelshögskolan vid Umeå universitet

   Author : Clara Olovsson; Djannet Berendji; [2012]
   Keywords : Place branding; Stakeholder; Coordination; Brand identity;

   Abstract : During centuries, places – nations, region and cities – have tried to make themselvesmore attractive, productive, lucrative and secure. This strive has accelerated due toglobalization and other external factors. READ MORE

4. 28. Understanding National Culture’s Influence on Product Innovation Approaches : A dual case study of micro, small and medium enterprises in the Microfinance sector in Kenya and Germany

   University essay from Handelshögskolan vid Umeå universitet (USBE)

   Author : Nina Jakobi; Wairu Kinyori; [2012]
   Keywords : Culture; National Culture; Product Innovation; Service Sector; Project Management; Microfinance;

   Abstract : This thesis aims to research on the concept of national culture in regard to project management. We mainly aim to find out whether national culture poses an influence on the conduct of innovation management in the microfinance sector in Kenya and Germany. READ MORE

5. 29. Ethical investing - why not? : An evaluation of financial performance of ethical indexes in comparison to conventional indexes

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

   Author : Anastasia Mironova; Lovisa Kynäs; [2012]
   Keywords : ethical investments; socially-responsible investments; Shariah-compliant investments; investment indexes; global indexes; benchmark indexes; financial performance; Sharpe ratio; Treynor ratio; Jensen’s alpha;

   Abstract : Problem: Do ethical investments perform better than conventional investments? Purpose: To evaluate whether Shariah-compliant indexes and/or socially responsible indexes can improve financial performance of an investment portfolio. Sub-problem: What kind of relationship exists between socially responsible investments and faith-based investments, represented by Shariah-compliant investments? Sub-purpose: To discover how two types of ethical investments, socially-responsible and Shariah-compliant, are related. READ MORE

6. 30. Relationship between Gold and Stock Returns: Empirical evidence from BRICs

   University essay from Handelshögskolan vid Umeå universitet (USBE)

   Author : Umesh Kumar Jaiswal; Victoria Voronina; [2012]
   Keywords : Gold; Stock; BRICs; Economic sector; correlation; spillover effect; VAR; BEKK GARCH;

   Abstract : The purpose of this study was to investigate the relationship between gold and stock returns with evidence from BRIC countries during 2001-2010. The importance of this topic is caused by instability in the world economy and stock markets, and due to this instability, there is a growing interest in gold from investors and the current bull market of gold. READ MORE