Essays about: "Value Perception"
Showing result 11 - 15 of 556 essays containing the words Value Perception.
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11. THE COVID-19 PANDEMIC'S IMPACT ON THE PERCEPTION OF CLIMATE CHANGE IN THE EU
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : The study examines how individuals’ perceptions of climate change as a threat have changed due to the COVID-19 pandemic in Western and Eastern Europe. Different psychological theories about psychological links to the pandemic and climate change, psychological mechanisms, and the finite pool of worry effect were used to understand how the experience of the COVID-19 pandemic could affect individuals’ perception of climate change as a threat. READ MORE
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12. Can an alternative cosmovision challenge the market hegemony? : an analysis of article 6.8 in the Paris agreement
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : A rising global temperature and increased emissions, in combination with the slow progress of the yearly climate negotiations shows that there is something hindering the radical improvement needed to protect both the planet and humanity. The outset for this thesis is to study the UN climate negotiations and the alternative discourse that can question the hegemony. READ MORE
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13. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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14. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE
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15. The role of customer-based brand equity in the direct-to-consumer business model
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE
