Essays about: "Virality"

Showing result 21 - 25 of 25 essays containing the word Virality.

  1. 21. Getting the audience's attention by going viral : A case study on Sverige för UNHCR’s video messages on the refugee crisis

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Niklas Adamsson; Tom Axner; [2016]
    Keywords : agenda-setting; aid organizations; virality; hybrid media system; refugee crisis;

    Abstract : Denna studie argumenterar för att dagens mediesamhälle fungerar som en hybrid, där sociala medier och traditionella medier lever och verkar i symbios. Det som får tillräckligt stor spridning på sociala medier kan påverka nyhetsdagordningen och därmed vad allmänheten anser vara viktigt för tillfället. READ MORE

  3. 22. Marketing content going viral : What are the factors that may boost virality?

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Melissanthi Mavridou; [2016]
    Keywords : viral marketing; going viral; virality; video ad; content characteristics; viral dissemination; factors that boost virality;

    Abstract : Viral marketing allows companies to promote their products and services using very small budgets and the viral ad can be considered the holy grail of digital marketing. In this light, the aim of this study is to discuss the main factors in the existing literature that are considered to boost virality and articulate a summarized Virality Theoretical Model. READ MORE

  4. 23. The App Jungle

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vendela Lilliestråle; Camilla Lundin; [2015]
    Keywords : App; App Store; Rating; Icon;

    Abstract : Since the introduction of app stores, the market for apps has grown exponentially. The Apple App Store announced in 2014 that it had reached 85 billion downloads. The growth of the market has made the landscape highly competitive and only a small percentage of these apps gain virality. READ MORE

  5. 24. Does Wrapp help companies create brandadvocates?

    University essay from KTH/Industriell marknadsföring

    Author : LIVA LAGER; CHARLOTTE EKENGER; [2012]
    Keywords : Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

    Abstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE

  6. 25. Designing an Organisation to Activate Cross-sectoral Mass Collaboration Towards Sustainability

    University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Author : Andrew Campbell; Jovin Hurry; Maja Zidov; [2011]
    Keywords : Chaordic Organisation; Cross-sectoral; Framework for Strategic Sustainable Development; Learning Organisation; Mass Collaboration; Virality.;

    Abstract : The purpose of this thesis is to design an organisation attempting to facilitate cross-sectoral, action-oriented collaboration to influence systemic change towards sustainability, and to create a Design Guide for achieving this objective. To answer this, we conducted a participatory action research with Smart Urbanism: London (SU:LDN) as a case study. READ MORE