Essays about: "Virality"
Showing result 11 - 15 of 25 essays containing the word Virality.
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11. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE
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12. Video Consumption Online - The relationship between the sender and receiver of video clips
University essay from Göteborgs universitet/Graduate SchoolAbstract : Videos online has become an immense part of people’s internet consumption, and is bound to become even greater in the next few years. To discover what is affecting the spread of these videos, this study aims to investigate the relationship between the sender and receiver of video clips online. READ MORE
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13. People dancing without bodies: A qualitative study of virtual raving in a pandemic
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This thesis revolves around social dance movements in the form of raving and clubbing in Berlin, and how this performative scene is affected by social distancing measures due to the current situation of Covid-19. As an important moment in history, online body performances and virtual spaces aim to complement and substitute social experiences in physical environments. READ MORE
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14. How to Shoot a Virus (With) a Message : A study on the usage and effect of coronavirus messages on Weibo
University essay from Uppsala universitet/Medier och kommunikationAbstract : This study investigates what roles the Chinese state-owned media play in the Covid-19 outbreak in terms of what kind of messages they delivered on Weibo and the quality of the messages. It also explores how the public is engaged with these messages on Weibo. Both the messages and the engagement are examined by mix-method content analysis. READ MORE
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15. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. READ MORE