Essays about: "Vloggers"

Showing result 1 - 5 of 8 essays containing the word Vloggers.

1. 1. Travel vloggers as a source of information about tourist destinations

   University essay from Umeå universitet/Institutionen för geografi

   Author : Johan Birch-Jensen; [2020]
   Keywords : Travel Vloggers; tourism information source; destination information; destination marketing; marketing tool; YouTube; social media;

   Abstract : Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on YouTube. Whereas their motives might be out of self interest - in reality they market the destination they are in, drawing attention to new potential destinations for the viewer. READ MORE

3. 2. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Maria Aspinen; [2019]
   Keywords : Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

   Abstract : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. READ MORE

4. 3. An investigation of Swedish beauty vloggers’ use of code-switching between Swedish and English

   University essay from

   Author : Jenny Hultgren Korkis; [2019]
   Keywords : Code-switching; youths; vloggers; make-up tutorials;

   Abstract : Much research has been done in the area of code-switching; that is, changing from one language to another in the middle of the same utterance, especially in bilingual communities. Yet, there seems to be little research done on code-switching between English and Swedish among Swedish young adults. READ MORE

5. 4. Commerce & Friendship : A qualitative study of new value streams created by beauty vloggers through relationship building on social media

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Yichen Zhang; Tavonga Chikwaya; [2018]
   Keywords : Social media; influencer; beauty vlogger; relationship; value streams;

   Abstract : Background: Social media platforms are evolving to be effective platforms in marketing but due to customers’ scepticism on how they are being approached there is need to be cautious on how best to build relationships towards value creation. Purpose: To explore within the field of social media influencer marketing to understand how new value streams could be created by beauty vloggers through building relationship with followers (audiences), or the potential customers on virtual market. READ MORE

6. 5. You are what you eat online : the phenomenon of mediated eating practices and their underlying moral regimes in Swedish “What I eat in a day” vlogs

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Christine Sandal; [2018]
   Keywords : foodies; food vlog; aestheticisation; micro celebrity; everyday expertise; eating practices; practice theory; field theory; cultural intermediaries; cultural change; Sweden; Social Sciences;

   Abstract : In Western societies, with increasingly salient mediation processes, eating, too, has become an entanglement of offline and online practices. Food as carrier of values has never merely satisfied bodily needs, which makes it essential to investigate mediated eating practices and emerging digital foodscapes in order to understand how they change everyday life, but also culture at large. READ MORE