Essays about: "Wechat marketing"
Showing result 6 - 8 of 8 essays containing the words Wechat marketing.
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6. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE
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7. Sustainability Marketing : Sustainability Marketing on the Chinese Market
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE
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8. Social Commerce: Factors that stimulate sellers to engage in C2C commercial activity on social networking platforms
University essay from Lunds universitet/Institutionen för informatikAbstract : Along with the increased popularity and wide usage of social networking platforms, such as Facebook, social commerce is emerging as an important category of e-commerce. In this study, we refined one type of C2C social commerce naming as C2C social commerce on social networking platforms (C2CSNP). READ MORE