Essays about: "World Cup"

Showing result 6 - 10 of 61 essays containing the words World Cup.

1. 6. Elements of Postcolonialism in Sportswashing: A thematic discourse analysis of FIFA in the context of the World Cup in Qatar of 2022

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Melker Nielsen; Johan Dahl; [2023]
   Keywords : FIFA; Gianni Infantino; Orient; Postcolonialism; Qatar; Sportswashing; West; Whataboutism; World cup; Law and Political Science;

   Abstract : The study aims to demonstrate to what extent speeches, Instagram posts and LinkedIn posts of Gianni Infantino, as the main representative of FIFA, have been marked by elements of Postcolonialism and sportswashing to influence the acceptance of the FIFA World Cup of 2022 in Qatar. The result of this study indicates that FIFA’s rhetoric is marked by Postcolonial elements. READ MORE

3. 7. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

4. 8. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

5. 9. Sports & politics : Legacy, rights, and labour within the soft power mechanisms of the United Bid 2026

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Antonio-Adrian Ioana; [2023]
   Keywords : ;

   Abstract : The 2022 World Cup, a major opportunity for Qatar to enhance its soft power, had recently concluded with a victory that was as heavily contested as it was celebrated, namely the crowning of Argentina as world champions. Argentina’s win comes as a culmination for over a decade of continuous debates on critical topics that disempowered Qatar on the global stage, such as the exploitation of labor during the preparation for the 2022 WC which led to thousands of deaths of migrant workers, or the briberies offered by the Qatari government in order to influence the votes for the hosting rights. READ MORE

6. 10. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
   Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

   Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE