Essays about: "abstract in advertising thesis"

Showing result 1 - 5 of 13 essays containing the words abstract in advertising thesis.

  1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  3. 2. How do gym brands differentiate in a crowded market?

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Rikesh Chouhan; Johanes Yakoub; [2020]
    Keywords : Advertisement; Brand perception; Competitive strategies; Branding.;

    Abstract : ABSTRACT  Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Rikesh Chouhan Johannes Yakoub       (97/04/13)                     (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore  Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers?  What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and  survive in such a crowded market. READ MORE

  4. 3. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE

  5. 4. Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Patriksson; David Javette; Gustav Levin; [2016]
    Keywords : Advertising; Avoidance; Online; Native Advertising; Generation Y;

    Abstract : Abstract Background Online Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. READ MORE

  6. 5. Perception of consumers regarding the use of data in the sharing economy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
    Keywords : ;

    Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE