Essays about: "advantages of advertising"

Showing result 6 - 10 of 28 essays containing the words advantages of advertising.

  1. 6. The Nordic Keyhole : quantitative analysis of its use in productreformulation and development

    University essay from SLU/Department of Molecular Sciences

    Author : Cecilia Andersson; [2021]
    Keywords : The Nordic Keyhole; Criteria; Food groups; FOPNL; Health;

    Abstract : Front of pack nutrition label (FOPNL) could be used to guide consumers to healthier choices. FOPNL were therefore used as a tool for consumers to give guidelines in choosing healthy food. READ MORE

  3. 7. Examines the benefits of social media marketing in contrast to traditional advertising

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Joel Källbäck; [2019]
    Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

    Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE

  4. 8. Swedes' Attitudes to the Use of English in Swedish Advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Evelina Carling; [2018]
    Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

    Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

  5. 9. The social media cocktail party : A qualitative study of how companies and organizations communicate online

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sarah Ryrhagen; [2017]
    Keywords : social media; companies; organizations; relationships; two-way communication;

    Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE

  6. 10. Create, maintain and reap the rewards of a social media strategy.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Niklas Gustavsson; [2017]
    Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

    Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE