Essays about: "characteristics of Global business environment"

Showing result 1 - 5 of 22 essays containing the words characteristics of Global business environment.

  1. 1. Internationalization of Family Firms: A Dynamic Capabilities Perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Maximilian Eberharter; Marvin Schneider; [2019]
    Keywords : Family firms; family business; internationalization; dynamic capabilities;

    Abstract : Background: Increased competition and fast-changing and global markets are the major characteristics of today’s business environment. Family firms need to adapt to these changes and more often pursue an international expansion themselves to remain competitive. READ MORE

  2. 2. Internationalization of Healthcare and Care firms: A case study regarding the factors affecting the internationalization process of Swedish Healthcare and Care firms

    University essay from Göteborgs universitet/Graduate School

    Author : Johan Edlind Hultin; [2017-09-11]
    Keywords : Internationalization; Healthcare and care sector; Drivers for internationalization; Barriers to internationalization;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rustam Khudododov; Alexandra Kim; [2017]
    Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

  4. 4. Generate, Evaluate & Select

    University essay from Lunds universitet/Produktionsekonomi

    Author : Anna Bökberg; Karl Hedlund; [2016]
    Keywords : Innovation; innovation model; idea generation; idea evaluation; idea selection; new product development; consumer goods; implementation.; Technology and Engineering;

    Abstract : Background This study was conducted at a business unit at the Company, a leading global consumer goods company based in Europe, working in an increasingly hostile environment due to market deregulation and international competition. The business unit was recently separated from previously being integrated in other units and now have high targets to meet. READ MORE

  5. 5. Corporate social responsibility review in total quality management framework

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Sara Poureh; [2015]
    Keywords : total quality management; corporate social responsibility;

    Abstract : Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. READ MORE