Essays about: "advantages of advertising"

Showing result 21 - 25 of 28 essays containing the words advantages of advertising.

  1. 21. The Leaf project : a first application

    University essay from KTH/Kommunikationssystem, CoS

    Author : Federico Enni; [2011]
    Keywords : ;

    Abstract : Today large publishers are developing platforms via which their content, such as magazines, books, and newspapers, are distributed based upon the well established pattern of 'pay-per-content', via a multitude of mobile applications. Despite of the recent flourishing market of subscription possibilities, users currently have to buy single items of content at an average expenditure that is approximately equal to the cost of the printed media, because publishers are still investing in printing hardcover versions of their publications. READ MORE

  3. 22. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  4. 23. Is personalization always better? A Quantitative study of personalization in e-mail advertising.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Arash Alidoost; Amanda Lärkert; [2011]
    Keywords : Personalization; E-mail advertising; Reactance; Involvement; Attitudes;

    Abstract : The new interactive web provides opportunities for companies to use personalization on a much broader scale than previously. Consumers are also benefiting from a more individualized marketing where the offers can be tailored to their specific preferences and sent to them directly through e-mail. READ MORE

  5. 24. How to market a fashion brand through Viral Marketing : A case study of Swedish brand Burfitt

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : IDA JUTÉUS; [2010]
    Keywords : viral marketing;

    Abstract : AbstractThe digital Media landscape of today has brought new marketing possibilities. For the creation of radical advertising, a fashion company may take advantage of those new tools. READ MORE

  6. 25. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

    University essay from IHH, Företagsekonomi

    Author : Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
    Keywords : Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

    Abstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE